The Sustaining Family Forests Initiative has issued two research reports, which convey early results of an ongoing effort to better understand the demography, attitudes, behaviors, and intentions of American family forest owners. The first, Family Forest Owners: An In-depth Profile, used data from the USDA Forest Service's National Woodland Owner Survey to better understand family forest owners and, in turn, how a successful social marketing campaign might be implemented. Family Forest Owners: Insights into Land-Related Stewardship, Values, and Intentions is based on findings from landowner focus groups conducted in five regions of the US.

Reports

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Family Forest Owners: Insights into Land-Related Stewardship, Values, and Intentions
A report by GfK Roper Public Affairs and Media on focus group findings prepared for the Sustaining Family Forests Initiative

Getting the Attention of Family Forest Owners: Lessons from Social Marketing Research

Full Report. Family Forest Owners: An In-Depth Profile

*The full report is a large file and may take some time to download. The report is also available section by section, below.

Family Forest Owners & Sustainable Forestry: A Prime Prospect Analysis

*This section is also available in subsections, below.